Indoor and Outdoor Signage in Chennai

(+91) 8015779458

Info@brandingmart.in

BRANDING MART

Digital signage is a segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences

Roles and function

The many different uses of digital signage allow a business to accomplish a variety of goals. Some of the most common applications include:

  • Public information – news, weather, traffic and local (location specific) information, such as building directory with a map, fire exits and traveler information.
  • Internal information – corporate messages, such as health & safety items, news and so forth.
  • Product information – pricing, photos, raw materials or ingredients, suggested applications and other product information – especially useful in food marketing where signage may include nutritional facts or suggested uses or recipes.
  • Information to enhance the customer service experience – interpretive signage in museums, galleries, zoos, parks and gardens, exhibitions, tourist and cultural attractions.